Mobile Is Closer Than You Think

Smartphone user

In the post “What’s Your Mobile Strategy“, we went through a high-level overview of why having your website well-adapted for mobile is important.

This message was reinforced by a recent post by Harold Dediu, an analyst who follows the mobile market and keeps track of mobile trends.

In “When will smartphones become phones?“, Harold reports that about 30% of US cellphone users (above age of 13) use smartphones, up from 21% at the same time last year.

If this trend continues (and there’s no sign that it won’t), we will soon find that the majority of our customers are using smartphones.

This adds an exclamation point to our earlier point that you really need to have a sensible strategy for supporting mobile users.

What’s your strategy?