You've decided that you need a complete online store on your own website. That's a big undertaking. In this part of our series, we'll look at what that takes. But even if you don't want to host a complete online store yourself, this part will begin the discussion of the various components. Much of what we talk about will be applicable in other scenarios. Overview In this part, we're going to dig into the Merchant Store scenario (the left-most in our scenario ... [»]
In previous parts of this series, we described the major steps in a typical eCommerce process, identified the 4 major scenarios for how to divide the eCommerce functionality between the merchant's website and outside providers, and examined recent payment card security initiatives that affect all merchants. In this part, we'll continue covering general considerations that might influence your decision about which of the 4 major eCommerce scenarios is right for you. Investment vs. Ongoing Cost If you want to accept payment (credit/debit) ... [»]
Now that we have identified the 4 major scenarios for how to divide the eCommerce functionality between the merchant's website and outside providers, we'll begin covering some general considerations that might influence your decision about which of the scenarios is right for you. Specifically, we will cover a relatively new development in payment card security that has important implications for all eCommerce implementations. PCI-DSS Once upon a time you could load eCommerce software onto your web server, set up a Merchant Account ... [»]
In eCommerce Demystified - Part 1, we identified the major steps in a typical eCommerce process. As we noted then, you'll need to decide which steps of the process to outsource and which to handle on your own website. Although there are many possible combinations, in practice there are only four standard eCommerce scenarios. In this segment, we'll identify and explain those four scenarios. eCommerce Scenarios The diagram below recaps the major eCommerce steps. The table below identifies the 4 major eCommerce scenarios. Let's ... [»]
If you're uncertain or confused about eCommerce, that's understandable. Good information is hard to come by. It's tough to find a source with the detail you need to make a decision, yet at a technical level of someone who is not a web developer. This series aims to fill that need. These articles will be written for the average business person who would like to implement an online store or modify an existing store. In this part of the series, we'll ... [»]
Almost everyone is familiar with interactive mapping services like those offered by Google, Yahoo and MapQuest. What you may not know is that these services can be embedded in your own website to make it more user-friendly. Simple Map The simplest use of mapping is to show where you are located, as in the example to the left. You might be thinking to yourself, "I could just have a graphic artist draw a map for me". ... [»]
David Meerman Scott, who has written a lot of good material on Web 2.0 marketing and PR, had and interesting post called When lawyers get in the way of PR. A poor approach that some winery ... [»]
I recently wrote a general web design post on why splash pages are a poor idea. Since we're in the California wine country and work a lot with wineries, I thought it would worthwhile to give some examples based on winery websites. I'm going to discuss some specific websites, but only what visitors see ... [»]
Suppose someone interested in whatever you have to offer finds your website (Google, a link from another site, a friend). When they land on your home page, what do they see? A page that says "Click here to enter"? A page that makes them either click "Skip Intro" or wait for a large Flash file to load? In web design, these are called ... [»]
If you've made it this far, you've found the Wine Country Web Design Blog. Since this is the first post in this particular blog, I should explain who we are and what we're going to be talking about here. Who We Are Wine Country Web Design is a design company located in St. Helena, CA, in the heart of the Napa Valley (California's premier wine area). The company is primarily one person (me). We do web design, graphics, illustration, custom applications and Search Engine Optimization. If you want to know more about us, check out our ... [»]