Articles in Category ‘Point of View’

Photo via Flickr by James Fee Sorry for the gap in posts. We've been moving our website from one hosting service to another, and didn't want to change anything while the move was underway. The move is complete, so look for a new item soon.

In 2010, roughly 6% of all U.S. retail purchases were made online. That may not sound like much, but it amounted to some $175 billion in revenue. And the percentage of purchases made online is increasing every year. On the other hand, many eCommerce sites aren't as successful as they could be. How many online stores did those purchasers visit before they decided to buy? And the sad fact is that more shoppers abandon their carts than complete the purchase. I'm sure that you'd ... [»]

Depending on which study you read, 40-60% of small businesses in the U.S. have no website. Are these businesses missing the boat, or are they making a sensible decision about where to spend their marketing dollar? Does every business really need a ... [»]