Your website is beautiful. Your products/services are great. Your site has lots of useful information. And yet, no one is reading it. Visitors come to your site and leave almost immediately. What could the problem be? Probably your content. Maybe you're boring. Maybe you talk too much about yourself. Maybe you aren't very convincing. Maybe your pages are too intimidating. The good news is ... [»]
You've decided that you need a new website. Great. Would you like to do what you can to see that it meets your needs? Gets delivered on schedule and on budget? Doesn't waste a lot of your time? Building a website is like most projects—up-front planning can pay huge dividends. But you probably don't buy new websites very often, so you might not know how to approach it. A good web designer will spend the time to understand your needs ... [»]
You know you need a website (if not, see "Do You Really Need a Website?"). But if you think of your website as just the digital "sign" for your place of business, then you're not using it to full advantage. Of course people expect your website to tell them who you are, what you do, where you're located and how to contact you. But when someone visits your website, why not take that opportunity to present your key marketing messages? Your website can be a powerful means of generating sales. Can you afford not to take advantage of this? Your Website Is Your Storefront The Web has fundamentally changed the way people shop. ... [»]
In 2010, roughly 6% of all U.S. retail purchases were made online. That may not sound like much, but it amounted to some $175 billion in revenue. And the percentage of purchases made online is increasing every year. On the other hand, many eCommerce sites aren't as successful as they could be. How many online stores did those purchasers visit before they decided to buy? And the sad fact is that more shoppers abandon their carts than complete the purchase. I'm sure that you'd ... [»]
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