We have just finished a comprehensive 10-part series designed to explain eCommerce in terms that a smart business person can understand. When publishing a series like this over the course of 10 weeks, each article needs to have some recap material to help the reader tie the discussion to previous weeks' content. Now that all of the articles in the series have been published, this type of material is redundant. To make this series more accessible, I have edited the individual ... [»]
We've covered a lot of territory. Now it's time to summarize and make some recommendations about how various businesses ought to proceed. Over the course of the 9 previous parts of the series, we described the major steps in a typical eCommerce process, identified the 4 major scenarios for how to divide the eCommerce functionality between the merchant's website and outside providers, and examined a number of different factors that you should consider when evaluating which scenario to deploy. We ... [»]
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